• MY CART    0

    Your cart is currently empty.


Message from the President

Welcome to Ruth’s Beauty, where shamelessly gorgeous hair is just a few clicks away! Thank you for shopping with us! I invite you to try our products, to ask all the questions you have and to please give us your feedback. If there is something you don't see on the website, please let us know- we can custom make just about anything, and if we see recurring requests, we'll add it to our in-stock offerings. We introduce new items based on customer requests. We want to hear from you because we are here for you.


I created Ruth’s Beauty because of my own desire to be able to shop comfortably in the privacy of my own home while I considered various wig and weave textures and looks that may work for me. I had this idea of a “place” – online - where women of color and women of different backgrounds could go to in the privacy of their home and find quality flattering varieties of hair that we want through an easy, streamlined process. It sounds simple, but at the time, it was just a dream … Ruth's Beauty started as a home-based internet business selling wigs and hairpieces to women with an emphasis on providing individual and personalized attention. The large selection of textures we have and in-depth product descriptions is an outgrowth of our commitment to provide robust and detailed product information


I love this company I love what we have achieved so far. I love that Ruth’s Beauty has brought people a certain amount of happiness and real pride and to the extent that we can take the shame out of buying hair- there is no awkward public trying on, and whether you are experiencing hair thinning, medical hair loss, chemotherapy or you simply want the variety that wigs have to offer, your beauty is your business! Shopping from the privacy of your own home is your right as a customer, and we endeavour to make it as easy as you deserve for it to be.
Many people understandably assume that my name is Ruth, the company is named after my grandmother. Her kindness, caring nature and her beauty are my inspiration. Having her name represent the company, continually inspires me to always strive to make this company the very best it can be while maintaining a customer-centered focus over all.
I am a business owner, an attorney, artist, a wife and a mom. I wear many hats and different looks. I have daytime, casual looks, evening, special event looks, and times when I simply want to explore something new and different. I am a business owner and I work very hard- most women do- and we know what we like and we also like to see value for our money. For me, knowing my customer means knowing myself. I’m not just the president- I’m also a customer! I was the first customer.


At each stage we have moved forward, and will continue to with the goal of meeting, anticipating and hopefully exceeding customer needs. We are committed to helping you find quality hair that looks good on you. When shopping on the internet, detailed, accurate descriptions and TRUST are the most important things a business can offer in addition to quality products.

Join our Mailing List

Sign up to receive our email updates

Search our store